Valcucine in the House of Peroni to celebrate the New Wave of Italian Style and Creativity

The House of Peroni residency will showcase, in London, the new wave of Italian style and creativity. (watch the video)

The House will open to the public at midday on Wednesday 6th November and guests can step inside a space designed by award-winning architect and co-designer of the Enzo Ferrari museum Andrea Morgante.

Inside The House guests can discover experiential fashion installations by the new era of Italian designers including, Fabio Quaranta and Simone Rainer, and watch specially commissioned fashion, art and documentary shorts.

A mesmerising video installation inspired by classical Italian sculpture has been developed by critically acclaimed video artist Quayola, whose work has previously shown at The V&A and MoMA and takes viewers on an immersive journey into the bedrock of Italian art and culture.

A luxurious cinema space within The House will be showing a series of contemporary Italian films every evening and be the home to a weekly, ticketed, unique film and dining event every Wednesday evening. The evening will feature a screening of the new and critically acclaimed film The Great Beauty, directed by Paolo Sorrentino, whilst enjoying a specially designed multiple dish taster menu that brings to life the tastes, smells and textures shown in the film.

The House features two beautifully designed bars, serving Peroni Nastro Azzurro and a menu of infusions developed by master mixologist Gerry Calabrese.

The Kitchen space, with a Meccanica kitchen by demode engineered by Valcucine, seats up to 24 people and offers guests a more formal dining experience.  Meccanica is kitchen line with a light framework and an innovative design made up of single structural elements that are connected together using mechanical joints. No glues are used which means there is no trace of formaldehyde: Meccanica has been designed to be 80% reused and 100% recycled.

A new menu from Michelin starred Costardi Brothers will also be available throughout The House from 12 noon – 10pm.
This menu features delicious film and fashion inspired dishes including ‘Pane e Tulipani', a Venetian pâté dish and tribute to director Silvio Soldini, and ‘Rosso Valentino', their signature red risotto.

The soundtrack to The House has been created by 25 exciting young Italian music producers and DJs who have developed a bespoke playlist for each room and will also be live in The House, every weekend, playing the latest sounds inspired by Italy.

The House is WiFi enabled throughout, courtesy of EE and guests are welcome to use The House to meet friends, relax and enjoy the drinks and food menu from 12 noon until last orders at 11pm, Monday to Saturday. In addition there is a schedule of evening ticketed food, drink, film and fashion master classes and events as well as collaborations with a series of chefs and artisan Italian food suppliers.

PUBLIC OPENING
Open to all 18+ from 6th-30th November.
No admission fee.

The House Mon to Sat, 12 noon to 12 midnight
The Bar 12 noon to 11pm
The Kitchen Mon to Wed, 12 noon to 9pm; Thurs to Sat, 12 noon to 9.30pm
The Cinema 6pm to 12 midnight

ADDRESS
41 Portland Place, London W1B 1QH

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